A Measure of Motive How Attackers Weaponize Digital Analytics Tools

Threat actors are repurposing digital analytics and advertising tools to evade detection and enhance their malicious campaigns. The report explores how link shorteners IP geolocation utilities CAPTCHA systems and advertising intelligence platforms are being weaponized. It provides insights into the tactics used by attackers and offers detection and mitigation strategies for defenders. The analysis covers specific examples of how these tools are exploited including the use of bit.ly for tracking phishing campaigns IP geolocation for targeted attacks CAPTCHA for evading security scans and competitive ad intelligence for crafting malvertising campaigns.